Sürdürülebilir Kalkınma Amaçları
Yazarlar
- Battal, Fetullah(19)
- Esmer, Yusuf(17)
- Ag, Aliriza(11)
- Göktaş, Bora(11)
- Kahya, Cem(10)
- Büte, Mustafa(8)
- Doğan, Zeki(8)
- Yildiz, Tugba(8)
- Kara, Adnan(7)
- Korkmaz, Özge(7)
- Acar, Adalet(6)
- Zozik, Adalet(6)
- Bilgin, Yusuf(5)
- Dayi, Faruk(5)
- Durmuş, İbrahim(5)
- Tarakçı, İnci Erdoğan(5)
- Kuzu, Mehmet(4)
- Sunaoglu, Serife Kazanci(4)
- Yilmaz, Mustafa Kemal(4)
- Öz, Halil Hakdan(4)
- İlhan, Ahmet(4)
- Başar, Enes Emre(3)
- Devecı, Fatma Gorgün(3)
- Elmalı, Kübra(3)
- Erciş, Aysel(3)
- Gültekin, Ömer Faruk(3)
- Karaca, Süleyman Serdar(3)
- Karcıoğlu, Fatih(3)
- Karcıoğlu, Reşat(3)
- Okur, Fatih(3)
- Ozden, Erdemalp(3)
- Pabuçcu, Hakan(3)
- Ulusoy, Tolga(3)
- Yalçın, Selçuk(3)
- Yilmazel, Sefa Emre(3)
- Yılmaz, Şeymanur(3)
- Çınar, Ertuğrul(3)
- Arı, Ari(2)
- Ağ, Alirıza(2)
- Ağırbaş, İnci Seçkin(2)
Yayınlar
- MakaleAçık Erişim2021Üniversite Öğrencilerinin Kurumsal İmaj Algıları: Bayburt Üniversitesi Örneği
Kömür, Gökhan
Bu çalışmanın amacı üniversite öğrencilerinin fikirlerini alarak bir devlet üniversitesinin kurum imajını tespit etmektir. Bu bağlamda Türkiye’nin en genç üniversitelerinden biri olan ve Türkiye’nin en küçük ilinde kurulan Bayburt Üniversitesi’nin öğrencileri araştırmaya konu edinilmiştir. Bu amaç kapsamında imaj oluşumunu etkileyen unsurlar değerlendirilerek kurum imajı yedi farklı grup soru oluşturularak incelenmiştir. Demografik özellikler, bakış açısı, destek, bağlılık, iletişim, tatmin, hizmet gibi algıları ölçen sorularla üniversite öğrencilerinin üniversite ve üniversite yönetimi hakkındaki algıları incelenmiştir. Çalışmanın amaçlarına, araştırma sorularına ve hipotezlerine uygun olarak, tanımlayıcı araştırma yöntemi benimsenmiş ve belirlenen değişkenler ile aralarındaki ilişkilerin birincil veriler kullanılarak ölçümüne karar verilmiştir. Bu araştırmada birincil yöntem olarak Lale Örer’in (2006) Kahramanmaraş Sütçü İmam Üniversitesi’nin Kurumsal İmajının Öğrenciler Açısından Ölçülmesi Üzerine Bir Alan Çalışması adlı araştırmasında kullanılan ölçekten faydalanılmıştır. Araştırma sonuçlarına göre Üniversitesi’nin kurumsal imajının ‘‘orta düzey’’ de olduğu tespit edilmiştir. Öğrencilerin imaj algılarında fakülte ve yüksekokul değişkenine göre anlamlı düzeyde bir farklılık olmadığı, fakat cinsiyet, üniversite hakkında ön bilgi ve öğrencinin okuduğu sınıf değişkenlerine göre anlamlı düzeyde farklılık gösterdiği tespit edilmiştir.
- MakaleAçık Erişim2021Does the inclusion of women on the board add profit and value added to firms?
Ag, Aliriza; Yilmaz, Tuncer; Zengin, Yunus
Based on the idea that the majority of family companies and the dominance of patriarchy in the social structure in Turkey may reduce the effectiveness of female managers in company management, this study aims to examine the effect of female managers on firm performance in Borsa Istanbul (BIST) companies. We limited our study to 126 manufacturing companies that were continuously traded in the BIST in the 2010- 2017 periods. In general, the following results were obtained in the multiple regression analyzes. The ratio of women in the board of directors and the presence of at least 1 woman in the board of directors were not found to have a significant effect on performance criteria. While the effect of having 2 or more women in the board of directors on ROE and having 3 or more women on EVA/TA was significant, the effects on other performance criteria were not found to be significant.
- MakaleAçık Erişim2021Strategy Development for the Applicability of Photovoltaic Systems in Hospitality Enterprises using SWOT Analysis and AHP Method: The Case of Sinop Province
Alcan, Yalçın; Esmer, Yusuf; Alcan, Özlem
Strategy is the way to achieve the objective or goal. In this context, strategies are developed and attempted to be implemented in order to achieve certain objectives or goals in each enterprise or sector. In this study, by combining SWOT analysis and AHP method, a strategy was developed to use the photovoltaic systems in hospitality enterprises. For this purpose, in the study, based on the relevant literature, a research has been conducted on the applicability of photovoltaic systems in the hospitality enterprises in Sinop. In the research, SWOT analysis was carried out for managers, experts and related academicians to identify the strengths and weaknesses of photovoltaic systems and opportunities and threats to these systems. 4 strategies were developed using the data obtained from the SWOT analysis, and then the most suitable one was tried to be determined by AHP method. As a result of the research, it has been determined that the most suitable strategy for the applicability of photovoltaic systems for hospitality enterprises in Sinop province is carrying out studies for photovoltaic systems to be an alternative energy source in the tourism sector.
AtıfOpenAlex4TR Dizin2
İncele - MakaleAçık Erişim2021A Research on the Changing Shopping Behaviors with the COVID19 Process within the Framework of Consumer Thinking Styles
Yildiz, Tugba; Devecı, Fatma Gorgün
In this study, it has been discussed that the effect of consumer thinking styles on COVID-19 risk perception and involvement and the effects of these two variables on attitudes towards social distancing. At the same time, it has been tried to determine the effect of COVID-19 involvement on COVID-19 risk perception and whether the attitude towards social distancing reveals the changing shopping behavior. The main population of the research, in which the online survey method was used, consisted of consumers aged 18 and older, who stated that there were changes in their shopping behaviors during the COVID-19 process. According to the results of the study, which included 406 participants, judgmental thinking style has an effect on COVID19 risk perception and involvement, executive thinking style has an effect on COVID-19 involvement. In addition to this, COVID-19 involvement has an effect on COVID-19 risk perception and these two variables have an effect on attitude towards social distancing. Lastly, it has been determined that the attitude towards social distancing has an effect on the changing shopping behavior.
- MakaleYalnız künye2020Financial Performance Analysis Using Intuitionistic Fuzzy Logic and Entropy Based Multi – Criteria Decision Making Method: An Application on Energy Companies Traded In BIST
Gültekin, Ömer Faruk; Yalçın, Selçuk; Karcıoğlu, Reşat
As a result of the rapid development of technology, the need for energy increases day by day. Increased energy demand caused the energy sector to have a vital importance in the economic development processes of countries. In this study, the financial performance of 8 energy companies traded in BIST are analyzed using intuitionistic fuzzy logic and multi-criteria decision making techniques. In the study, the data, the real data of the 8 energy companies between 2013 and 2017 were used. In decision process, 5 main criteria and 13 sub-criteria were used as growth, activity, leverage, profitability and liquidity. As a result of the analysis, Odaş Elektrik A.Ş showed the best performance among 8 energy companies, while Ayen Elektrik A.Ş showed the worst performance.
AtıfTR Dizin19İncele - MakaleYalnız künye2020The Relationships Among Corporate Social Responsibility, Corporate Reputation, Professional Ethical Standards and Organizational Citizenship Behavior
Karabey, Canan Nur; Battal, Fetullah
The aim of this study is to determine the relationships between professional ethical standards, corporate social responsibility, corporate reputation and organizational citizenship behaviors. In this study, the effect of professional ethical standards on organizational citizenship behavior was analyzed. Also the role of organizational citizenship behavior in the relationship between corporate social responsibility and corporate reputation was examined. In the theoretical part of the study, the concepts of corporate social responsibility, corporate reputation, organizational citizenship behavior and professional ethical standards are explained respectively. In this study, firstly, the researches about the relationship between variables were examined and research model and hypotheses were formed. For the testing of hypotheses, data were collected from 433 employees of a private hospital in Van. The data were analyzed with SPSS and AMOS software. After the statistical analyzes, the partial mediation role of organizational citizenship behavior was observed in the impact of corporate social responsibility on corporate reputation. Also, it was observed that corporate social responsibility plays a partial mediator role in the impact of professional ethical standards on organizational citizenship behavior. As a result of the analyzes, it was found that the relationships between professional ethic standards, corporate social responsibility, corporate reputation and organizational citizenship behaviors are significant and positive.
AtıfTR Dizin10İncele - MakaleAçık Erişim2020Organizational Silence: A Study on Employees of General Directorate of Sports Headquarter
Ağırbaş, İnci Seçkin; Yıldızhan, Yasemin Çakmak
Purpose – Organizational silence is described as employees’ remaining silent for various reasons inthe institutions that they work. Organizational silence is one of the situations that affect the labourproductivity in connection with employee productivity. The aim of this study is to specify theorganizational silence perceptions of the employees in the General Directorate of Sports.Design/methodology/approach – The survey was carried out among a total number of 402 people,162 of which are women and 240 being men, who work in the General Directorate of Sports. Thedemographic features and organizational silence status of the employees were ascertained. The dataobtained were analysed in the SPSS 22.0 for Windows statistics package software.Findings – According to the findings of the survey, it was observed that, among sex, marital statusand the tenure of office and the silence levels for the benefit of the organization, there are statisticallysignificant differences among the silence accepted with title, silence for the benefit of theorganization, and general organizational silence levels.Discussion – In the results of the study, it was concluded that the organizational silence levels ofthe employees in the Department of Sports Services vary depending on personal factors.
AtıfOpenAlex4TR Dizin1İncele - MakaleAçık Erişim2020Justice in Compensation; Family vs. Non-family Business HR Issues
Yazici, Omer
Purpose – Present study aims to shed light on some of the HR issues of family businesses, includingorganizational justice, pay satisfaction, and turnover intentions of family business employeescompared to non-family business employees.Design/methodology/approach – 301 family and non-family business workers from USA weresurveyed. Regression analysis used to test the relationships and MANOVA was used to testdifference between groups.Findings – Results show that while family business employees are less satisfied with benefitpackages, their distributive justice perceptions, pay perceptions, and turnover intentions are notsignificantly different from non-family employees’. Furthermore, moderation analysis reveals thatfamily involvement does not significantly change the relationship level between distributive justice,pay perceptions and turnover intentions.Discussion – According to our results family business managers should be careful with benefitpackages and pay attention to keep a just environment to prevent possible increased turnover.Furthermore, family business managers should keep familiness impact under control so that it doesnot reach to a significant level to impact justice perceptions and turnover intentions. While familybusiness literature is developing constantly, non-family employee issues, particularly blue-collarworker issues are very limited. This study showed that family businesses are neither good nor badregarding blue-collar employee HR issues and family and non-family business employees are notdifferent in their justice perceptions. This valuable contribution should lead researchers to seekadditional constructs to evaluate causes of family firm HR issues.
- MakaleAçık Erişim2020The Effect of Brand Evangelism on Purchasing Addiction, Intention to Purchase and Recommendation: The Case of Fan Products
Göktaş, Bora; Tarakçı, İnci Erdoğan
Purpose – Brand evangelism is a more advanced form of Word of mouth marketing. If word of mouth marketing is a framework for marketing communication, brand evangelism is a spirit. In brand evangelism; the consumer is acting as the defender, ambassador and lawyer of the brand and he/she is a great fan or a great lover of the brand. Studies conducted on the brand evangelism in Turkey is quite limited and is therefore still open to development. Design/methodology/approach – With this study, it is aimed to contribute to the literature on brand evangelism. For this purpose, eFANgelism scale was used in the study and thus the effect of brand evangelism on purchasing addiction, intention to purchase and brand recommendation was tried to be determined. In this respect, a questionnaire was conducted with 614 participants using "convenience sampling method" and tested in SPSS 25. Findings – The findings show that; brand evangelism has an impact on on purchasing addiction, intention to purchase and recommendation. Therefore, what marketing experts need to do is to create a community of evangelist consumers. Discussion – Marketing managers should see Evangelism Marketing as part of their marketing strategy. Evangelist consumers can play a critical role in the business's acquisition of new customers and increase the sales of the brand. Because brand evangelists run the embassy of the brand without any interest, which can be effective in convincing potential customers.
AtıfOpenAlex14TR Dizin10İncele - MakaleYalnız künye2020The relationship between perceived organizational support and organizational commitment in the context of organizational justice (example of bank employees)
Battal, Fetullah; Soyalın, Mesut
The general aim of this study is to analyze the relationship between organizational perceived by bank employees, organizational commitment behavior and organizational justice behavior. At the same time, its other purpose is to reveal whether organizational justice plays an intermediary role in the relationship between organizational justice and organizational commitment behavior. In this context, the study was carried out on people working in public and private bank in the province of Bayburt (Turkey). The data in the study were obtained through the survey method. It was then analyzed by structural equation modeling using SPSS and Amos package programs. According to the findings, only the professional experience variable, which constitutes the control variables and demographic information, gave meaningful results with organizational commitment. Secondly, it was observed that the relationship between organizational support, organizational commitment and organizational justice is positive and meaningful in terms of the direction and severity. According to the findings obtained in the last section of the study, it was observed that organizational justice played a partial mediating role in the relationship between organizational support and organizational commitment.
- MakaleAçık Erişim2020The perception of mobbing in organizations and the analysis of organizational commitment relation: an application in private service institutions in istanbul
İlhan, Ahmet; Yücel, Recep
1. LITERATURE In recent years, the concepts of mobbing and organizational commitment have gained popularity in the literature of organizational psychology and organizational behavior. Therefore, mobbing and organizational commitment are the factors that will be determining whether the employee, as a result of the correspondence of personal and organizational goals, will want to continue working in the organization, and accordingly show an effort. These factors reveal the necessity of examining the human element and behavior in order to realize information and technology oriented works in the field of organization and management.1.1. Subject Of Study The subject of this study is the examination of the relationships between the mobbing phenomenon experienced in organizations, and organizational commitment and emotional, continuity, normative commitment types. In addition to this, determining the level of effect on how mobbing (physical and psychological pressure, exclusion, intimidation etc.) applied to employees within the organization affects their organizational commitment constitutes the framework of the study. 1.2. Aim And Significance Of Study The purpose of the study is to determine the effect, strength, and direction of the relationship between employees' mobbing perception and organizational commitment dimensions. Organizations' survival depends on their human resources. Therefore, it is very important to eliminate the mobbing of employees, to provide a healthy work environment and to increase their organizational commitment in order to ensure organizational harmony. Ensuring this harmony constitutes the importance of the study. 1.3. Study's Contribution To The Literature 2. DESIGN AND METHOD 2.1. Type of the Study It is extremely important for organizations to achieve organizational harmony in order to survive. In this regard, mobbing and organizational commitment variables, which are extremely important for organizational compliance, are discussed in the study. Accordingly, it is expected for mobbing and organizational commitment perceptions of employees working in different departments and different sectors in Istanbul, where work intensity is high, to be measured and compared, and to contribute to the literature based on the consistency of the results obtained. The study is based on an applied analysis. 2.2. Design of Study Descriptive research model was used in the study. 2.3. Problem of Study The main problem of this study is to investigate the effect and strength of the relationship between perception of mobbing, and organizational commitment in employees of organizations. In addition, it has been attempted to determine in what way and direction there is a relationship between the employees' exposure to mobbing, and in which dimensions of organizational commitment. 2.4. Data Collection Technique Within the scope of the research, in order to determine the relationship between mobbing and organizational commitment, the survey method was used to collect the data obtained from the sample. The universe of the research consists of those working in private service institutions serving in Istanbul. The reason for choosing the universe of the study is that the continuation, job success and contribution of an employee who is selected and recruited by spending so much effort, time and cost is of considerable importance today. In this context, the survey method was preferred in order to obtain data. The fact that there are approximately 2,500,000 private service employees in different sectors in the European side of Istanbul offers a wide range of opportunities to determine the universe and sample of the research. For this reason, the employees of private service institutions in Istanbul were selected as the universe of the study. This work, project numbered 2019/021,was supported by the Kırıkkale University Scientific Research Projects Coordination Unit. Within the scope of the project, 400 people working in the said service institutions were reached through the easy sampling method by conducting surveys through the company “Istanbul PRP Research and Consultancy Services”. In this context, the sample size of the research was determined as 400. 2.5. Quantitative / Qualitative Analysis Used In this study, quantitative analysis was applied. Accordingly, the data obtained within the framework of the research were used for the purpose of the research, with t
- MakaleYalnız künye2020Algılanan Örgütsel Desteğin Örgütsel Özdeşleşmeye Etkisi: Psikolojik Güvenliğin Aracı Rolü
Battal, Fetullah; Soyalın, Mesut
Bu çalışmanın amacı örgütsel özdeşlemeye etki eden unsurları araştırmaktır. Bu bağlamda algılanan örgütsel desteğin örgütsel özdeşleşme üzerindeki etkisi ve bu etkide psikolojik güvenliğin aracı rol üstlenip üstlenmediği incelenmiştir. Hipotezlerin test edilmesi amacıyla bir kamu üniversitesinde çalışan 195 üniversite personelinden anket yardımıyla veriler toplanmıştır. Analiz bulgularına göre algılanan örgütsel desteğin örgütsel özdeşleşmeyle olumlu ve anlamlı yönde bir ilişkiye sahip olduğu ve ayrıca psikolojik güvenliğin bu ilişkide kısmi bir aracı rol üstlendiği belirlenmiştir.
AtıfTR Dizin3İncele - MakaleYalnız künye2020Investigation of Cost Stickiness In BIST Manufacturing Sector
Ag, Aliriza; Yilmaz, Tuncer; Horasan, Emre
This study aims to examine cost stickiness between sales and sales costs and operating expenses in BIST manufacturing sector enterprises. 176 manufacturing companies were tested in four different models in three groups as small, large and one whole. The annual data of the companies for the period of 2010-2018 were analyzed in the SPSS statistics program. According to the findings obtained, while cost adhesiveness is not determined between Sales and Cost of Sales in one and two years period, it is determined that the costs are sticky in both periods and in all enterprises between Sales and Operating Expenses.
AtıfTR Dizin4İncele - MakaleAçık Erişim2020The Relationship Between Organizational Justice and Organizational Commitment: The Role of Organizational Identification
Battal, Fetullah
The aim of this study is to reveal the relationships between organizational justice, organizational commitment level and perceptions of organizational identification. The data used in the research were collected through 206 face-to-face questionnaires working in a public university. The collected data were analyzed with the help of the original SPSS 22.0 and AMOS 25.0 package program. The most common finding reached at the end of the study is that the organizational justice perceived by the employees is positively and significantly associated with organizational commitment and organizational identification. In addition, when the relationship between the sub-dimensions of the concepts is analyzed, it is observed that there is no significant relationship between organizational justice and continuity commitment, and at the same time, it is observed that there is no significant relationship between the emotional commitment, which is a sub-dimension of organizational justice, and continuity commitment. In addition, it has been determined that organizational identification has a partial mediating role in the relationship between organizational justice perceptions and organizational commitment behavior. Finally, in this study, the national culture of the employees is discussed and theoretical assumptions are made on the subject. Given this aspect that Turkey is a society in which the female and the feeling of moving subjects with a heavy-ness it has been revealed in previous studies. Thus, it is possible to say that the results are in harmony with the national culture.
AtıfOpenAlex6TR Dizin7İncele - MakaleAçık Erişim2020İşletmelerin Finansal Performansının Veri Zarflama Analizi Yöntemiyle Tespit Edilmesi: Borsa İstanbul’da İşlem Gören Enerji İşletmelerine Yönelik Bir Uygulama
Ag, Aliriza; Kuloğlu, Eşref
Ekonomik ve sosyal kalkınmanın gerçekleştirilmesinde önemli faktörlerden birisi enerjidir. Özellikle sonyıllarda hızlı nüfus artışı ve sanayileşmeye bağlı olarak enerjiye olan ihtiyaç giderek artmıştır. Bununlabirlikte küreselleşmeye bağlı olarak işletmeler arasındaki rekabet gittikçe acımasız bir hal almıştır.Küresel rekabet ortamında işletmelerin hayatta kalabilmeleri ve tatmin edici bir kâr marjı elde edebilmeleri için kaynakları etkin bir biçimde kullanmaları, minimum girdi ile maksimum çıktı elde etmeleri vemaliyetleri minimum seviyeye çekerek etkin bir biçimde kontrol etmeleri gerekmektedir. Bu doğrultudaişletmelerde yapılacak olan etkinlik analizi küresel rekabet ortamında gerek işletmelerin performanslarının değerlendirilmesinde gerekse konumlarının belirlenmesinde önem arz etmektedir.Bu doğrultuda yapılan çalışmanın amacı, Veri Zarflama Analizi (VZA) yöntemi ile 2019 yılında Borsaİstanbul (BİST)’da işlem gören enerji işletmelerinin finansal performanslarını ve başka bir ifadeyleetkinliklerini ölçmektir. Bu amaç doğrultusunda, VZA yönteminin çıktı odaklı Charnes-Cooper-Rhodes(CCR) modeli ile 8 işletmenin etkinliği finansal tablolarından elde edilen 2 girdi ve 4 çıktı faktörükullanılarak ölçülmüştür. Çalışma sonucunda enerji piyasasında faaliyet gösteren 5 işletme etkin bulunmuştur. Son olarak, etkin olmayan işletmelerin etkinlik düzeylerini artırabilmeleri için referans almalarıgereken işletmeler belirlenmiş olup girdi ve çıktı değişkenleri ile ilgili gerekli potansiyel iyileştirme oranları tespit edilmiştir.
AtıfOpenAlex8TR Dizin12İncele - MakaleAçık Erişim2020Ar–Ge Harcamaları ve İhracat İlişkisinin İncelenmesi: Türkiye Örneği
Eygu, Hakan; Coşkun, Hüseyin
Bu çalışmanın amacı Türkiye ekonomisinde Araştırma ve Geliştirme (Ar-Ge)harcamalarının ihracat üzerindeki etkisini incelemektir. Bu amaçla 1990-2018 dönemi yıllıkharcamaları, ihracat, reel efektif döviz kuru ve en çok ihracat yapılan 20 ülkenin ortalama kişi başı gayri safi yurtiçi hasılası verileri kullanılarak ARDL modeli kurulmuştur. ARDL sınır testi ile eşbütünleşme ilişkisinin varlığı test edilmiş ve değişkenlerin uzun dönem ve kısa dönem dinamikleri incelenmiştir. Analiz sonuçlarında en çok ihracat yapılan 20 ülkenin ortalama kişi başı gayri safi yurt içi hasılasının kısa vadede ihracatı etkilemediği ancak uzun dönemde pozitif etkilediği, reel efektif döviz kurunun ihracatı kısa ve uzun dönemde pozitif etkilediği görülmüştür. Ar-Ge harcamalarının ihracat üzerinde kısa dönemde negatif etkisinin olduğu ancak uzun dönem dengesinden sapmaların dengeye gelmesiyle birlikte Ar-Ge harcamalarının ihracatı uzun dönemde pozitif yönde etkilediği tespit edilmiştir.
AtıfOpenAlex12TR Dizin12İncele - MakaleYalnız künye2020Innovation in Participation Banks: A Review on Turkey
Dayi, Faruk; Ulusoy, Tolga; Esmer, Yusuf
Innovation is defined as a change that makes money. Innovation increases the competitive power ofbusinesses and provides significant advantages in the competition process by creating different products thatare provided by the competitors. Innovation is more prominent in the manufacturing sector, however, theimportance of innovation has also been increasing rapidly in the service industry in recent years. As the shareof the banking sector increases in the service industry, the banks also gain an importance in the service industry.Thus, innovation in banking is very important in diversifying financial instruments and increasing productivity.Increased level of financial success has been observed with the implementation of the financial innovationprocess in the banking sector. It is stated that the share of participation banking in the world banking sector isincreasing day by day in the studies related to banking activities. Participation banking, also referred to asIslamic finance, is developing new financial instruments in accordance with Islamic rules to compete in theworld banking sector. Participation banks, which offer interest-free banking services to their customers, havedeveloped innovative products and are offering these services to their customers to provide a better qualityservice. From this point on, the first part of this study reveals the historical development of the participationbanks from the beginning of their establishment up until today. The role of participation banking and itsimportance in the banking sector have been examined from a financial standpoint. In this study, innovationprocedures in participation banks are explained. The effect innovation processes have on the financial incomeand expenses have been examined. Despite the increase in the incomes of the banks, it was seen that theinnovative processes did not directly affect the profitability of the bank. It is recommended for new models tobe developed for profitability-enhancing innovative processes.
AtıfTR Dizin3İncele - MakaleAçık Erişim2020E-Tailer Success Factors: an Investigation of the Relationship Between Resources, Competitiveness and Performance
Kara, Adnan
In the 21 century, retailing is an important part of the economy. E-tailers are an emerging innovativeaspect of retailing. With e-tailers, geographic boundaries are eliminated and a wider range of services can beprovided to consumers. Parallel to these developments, the number of competitors in the e-tailers sector isincreasing and the sector is in a more rigorous competitive environment. The secret to being successful in thismarket, where stronger can survive, is difference from traditional business at some point. The success factorsof e-tailers need to be handled separately for reasons such as cost structures being different and being totallytechnology-oriented. In this study, success factors that affect the performance of e-retailers are examined. Etailperformance in research; organizational learning is explained by inimatibility and core competencies. Inaddition, internet marketing involvement and competition intensity are considered as control variables. In theresearch model, it is assumed that there is a relationship between resources and market power, market powerand performance. The data of the research was collected through online questionnaire from the universitystudents and staff selected by easy sampling. The research model was tested with structural equation modeling.As a result of the research, it has been determined that organizational learning and basic competencies affectthe market power. The original contribution obtained with this study is to show that the determinants ofperformance for e-tailers are the resources they have. The limitations of the research are that it cannot begeneralized to large masses due to the sample. In addition, the premium pricing of e-tailers selected forperformance measurement made it difficult to obtain an objective finding, because it was perceived as asubjective expression that varies according to personal preferences. In future studies, it is recommended thatthe use of price satisfaction related to the performance of e-tailers.
- MakaleAçık Erişim2020Dinamik Fiyatlandırma Yapan Tatil Rezervasyon Sitelerinin Tercih EdilmesindeMarka Bilinirliği ve Marka Güveninin Rolü
Göktaş, Bora; Tarakçı, İnci Erdoğan
Teknolojik gelişmeler neticesinde internet kullanımının yaygınlaşması ile tüketiciler mal ve hizmetlerle ilgili anlık verilere kolayca ulaşabilmekte ve alternatifler arasında kıyaslama yapabilmektedir. Aynı zamanda veri teknolojileri sayesinde işletmeler de tüketicilerin mevcut konumları, inceledikleri ürünler, hangi fiyattan hangi ürünleri aldıkları, sosyal medya üzerinde yapmış oldukları fiyat yorumları gibi bilgilere kolaylıkla erişebilmektedirler. Bu değişken ve rekabetçi ortamda, özellikle değişimlerden hızlı etkilenen turizm sektöründe dinamik fiyatlandırma arz ve talebi bütün düzeylerde dengede tutmak için oldukça etkili bir fiyatlandırma stratejisidir. Dinamik fiyatlandırma stratejisi ile işletmeler belirli periyodlar içinde fiyatlarını değiştirebilmekte ve böylece tüketicilerin değer algılarını etkileyerek kendilerini sürekli takip etmelerini sağlayabilmektedirler. Bu çalışmada, dinamik fiyatlandırma yapan tatil rezervasyon sitelerinin tercih edilmesinde marka bilinirliği ve marka güveninin etkisinin belirlenmesi amaçlanmıştır. Bu amaçla internet ortamında 433 tüketiciye anket uygulanmış ve marka bilinirliğinin fiyat adaleti, fiyat bilinci faktörleri üzerinde etkili olduğu; fakat fiyata güven ve tekrar satın alma faktörleri üzerinde etkisinin olmadığı görülmüştür. Bunun yanı sıra tatil rezervasyon sitelerinin tercih edilmesinde marka güveni ölçeğine ait faktörlerden inandırıcılık faktörünün diğer faktörlerden daha etkili olduğu sonucu ortaya çıkmıştır.
AtıfOpenAlex2TR Dizin1İncele - MakaleAçık Erişim2020Alışveriş ve moda yöneliminde itici güç olarak benliği ifade etme ve moda yenilikçiliğinin değerlendirilmesi
Türk, Bahar; Yildiz, Tugba
Moda endüstrisi için daha etkili adımların atılması ve ekonomik canlanma için alışveriş ve moda yönelimleri önemli etkenler olarak kabul edilmektedir. Bu anlamda ekonomi ve moda arasındaki bağ söz konusu iki değişkenin öncüllerinin araştırılmasını gerekli kılmaktadır. Ayrıca moda ve alışveriş yöneliminin doğru tespiti için bireylerin benlikleri ifade etme eğilimlilerinin ve sahip oldukları moda yenilikçiliğinin göz önünde bulundurulması gerekmektedir. Bu doğrultuda araştırmanın amacı moda yenilikçiliği ve benliği ifade etme değişkenlerinin; alışveriş yönelimi üzerindeki (alışverişten keyif alma, maliyet bilinci, gelenekçilik, pratiklik, planlama ve takip etme alt boyutları ile) etkileri ile moda yönelimi üzerindeki (moda liderliği, moda ilgisi, iyi giyimli olmanın önemi ve anti-moda tutum alt boyutları ile) etkisini belirleyerek, moda sektörünün baş aktörü olan tüketicilerin davranış kalıplarının anlaşılması ve bu doğrultuda sektöre önerilerde bulunulmasıdır. Bu amaç doğrultusunda, araştırma modeli yapısal eşitlik analizi ile test edilmiş; moda yenilikçiliği ve benliği ifade etmenin moda yöneliminin alt boyutlarının tamamı üzerinde etkili olduğu görülmüştür. Bununla birlikte moda yenilikçiliği, alışveriş yönelimi boyutlarından alışverişten keyif alma, maliyet bilinci ve planlama üzerinde etkili iken, benliği ifade etmenin alışverişten keyif alma ve planlama üzerinde anlamlı bir etkiye sahip olduğu tespit edilmiştir.