Strategy Development for the Applicability of Photovoltaic Systems in Hospitality Enterprises using SWOT Analysis and AHP Method: The Case of Sinop Province

Strategy is the way to achieve the objective or goal. In this context, strategies are developed and attempted to be implemented in order to achieve certain objectives or goals in each enterprise or sector. In this study, by combining SWOT analysis and AHP method, a strategy was developed to use the photovoltaic systems in hospitality enterprises. For this purpose, in the study, based on the relevant literature, a research has been conducted on the applicability of photovoltaic systems in the hospitality enterprises in Sinop. In the research, SWOT analysis was carried out for managers, experts and related academicians to identify the strengths and weaknesses of photovoltaic systems and opportunities and threats to these systems. 4 strategies were developed using the data obtained from the SWOT analysis, and then the most suitable one was tried to be determined by AHP method. As a result of the research, it has been determined that the most suitable strategy for the applicability of photovoltaic systems for hospitality enterprises in Sinop province is carrying out studies for photovoltaic systems to be an alternative energy source in the tourism sector.