Sürdürülebilir Kalkınma Amaçları
Yayınlar
- MakaleYalnız künye2025The Effect of Consumer Minimalism on Sustainable Consumption: The Mediator Role of Perceived Consumer Effectiveness
Yildiz, Tugba; Devecı, Fatma Gorgün
This study aims to determine the effect of consumer minimalism on sustainable consumption and to reveal the mediation effect of perceived consumer effectiveness. The research sample consisted of 1010 consumers aged 18 and above. Structural equation modeling and Process Macro were utilized in data analysis. According to the findings “clutter removal” and “longevity” have an effect on “perceived consumer effectiveness”. Perceived consumer effectiveness has an effect on “rethinking”, “reusing”, “refurbish”, “reuse” and “repurpose”. Further, “clutter removal” and “cautious shopping” has a direct effect on “rethinking”, “refurbish” and “reuse”. “Longevity” has a direct effect on “reusing”, “refurbish” and “repurpose”. Finally, “self-sufficiency” has a direct effect on “rethinking”, “refurbish" and “repurpose”. Mediation effects have been revealed by adding the “perceived consumer effectiveness” variable to the direct effect model for the “clutter removal” and “longevity” dimensions.
AtıfTR Dizin1
İncele - MakaleAçık Erişim2024A research on the evaluation of hotel customers’ citizenship behaviors in the experiencescape
Yildiz, Tugba; Devecı, Fatma Gorgün
Customer citizenship behavior provides many advantages to businesses in the service sector. In order to obtain these advantages, the antecedents of the variable must be determined. Therefore, this research aims to determine the direct, indirect, and mediating effects for customer citizenship behavior within the scope of Experiencescape from a marketing perspective in the hospitality industry. For this reason, in addition to customer citizenship behavior, Experiencescape, memorable tourism experience, and customer satisfaction variables were included in the research model. The research sample consisted of 258 local and foreign tourists who were at least 18 years old, came to Erzurum between January and May 2023, and stayed in Mountain Hotels in Erzurum. According to the findings, “localness,” and “escapism” dimensions of Experiencescape effect on memorable tourism experiences. Memorable tourism experiences also effect on customer satisfaction and “tolerance”, “advocacy”, “helping” and “feedback” dimensions of customer citizenship behavior. Besides this, customer satisfaction is effect on the “advocacy”, “helping” and “feedback” dimensions of customer citizenship behavior. Lastly, customer satisfaction has a partial mediating role in the relationship between memorable tourism experiences and the helping dimension of customer citizenship behavior. The obtained results were discussed from a marketing perspective. With this point of view, recommendations have been developed.
- MakaleAçık Erişim2022Click or avoid the advertising: a research on consumers’ online in-video advertising watching behaviors
Yildiz, Tugba; Devecı, Fatma Gorgün
This study aims to determine online in-video advertising watching motivations and the effect of these motivations on attitude towards the online in-video advertising and perceived ad intrusiveness. Also, the effect of these two variables on ad-click and ad-avoidance are examined. In this study, an online survey method was used. The research sample consisted of 391 consumers, who are aged 18 and older, in Turkey. Structural equation modeling was preferred as the data analysis method. According to the research findings, while the entertainment dimension has a positive effect on the attitude towards the online in-video advertising and ad-click, it has a negative effect on perceived ad intrusiveness. Information dimension has a positive effect on the attitude towards the online in-video advertising and ad-click. Perceived ad intrusiveness has a negative effect on the attitude towards the online in-video advertising. It has a positive effect on cognitive and behavioral ad-avoidance. But has no effect on ad-click. Attitude towards the online in-video advertising has a positive effect on ad-click but has no effect on cognitive and behavioral ad-avoidance.
AtıfOpenAlex2TR Dizin1İncele - MakaleAçık Erişim2022Health-Seeking Consumer: Cognitive Dissonance Encountered After Panic Buying
Yildiz, Tugba; Devecı, Fatma Gorgün
This study aims to specify whether the “health-seeking” consumers’ information overload and cyberchondria that arise as a result of the information they acquire, cause panic buying and whether these purchases can later cause cognitive dissonance. The study sample, for which an online survey method was preferred, consisted of consumers aged 18 years and older who stated that they made panic purchases due to health concerns. Structural equation modeling and mediation analyses were applied to analyze the data in the study, which included 400 participants. The findings showed that health information seeking has an effective on information overload; both information and communication overload have an effective on cyberchondria; cyberchondria has an effective on panic buying and cognitive dissonance dimensions. Panic buying has an effective on cognitive dissonance dimensions and has a mediating effect between cyberchondria and cognitive dissonance dimensions. People's health concerns are a constant, which will in turn lead to a cycle of seeking information. With this foresight, the research investigates the consumers’ panic buying. However, proposed research model does not end with panic buying. The focus is on the response of the consumer after these purchases, and this is thought to be a contribution to the literature.
AtıfOpenAlex3İncele - MakaleAçık Erişim2021A Research on the Changing Shopping Behaviors with the COVID19 Process within the Framework of Consumer Thinking Styles
Yildiz, Tugba; Devecı, Fatma Gorgün
In this study, it has been discussed that the effect of consumer thinking styles on COVID-19 risk perception and involvement and the effects of these two variables on attitudes towards social distancing. At the same time, it has been tried to determine the effect of COVID-19 involvement on COVID-19 risk perception and whether the attitude towards social distancing reveals the changing shopping behavior. The main population of the research, in which the online survey method was used, consisted of consumers aged 18 and older, who stated that there were changes in their shopping behaviors during the COVID-19 process. According to the results of the study, which included 406 participants, judgmental thinking style has an effect on COVID19 risk perception and involvement, executive thinking style has an effect on COVID-19 involvement. In addition to this, COVID-19 involvement has an effect on COVID-19 risk perception and these two variables have an effect on attitude towards social distancing. Lastly, it has been determined that the attitude towards social distancing has an effect on the changing shopping behavior.