Sürdürülebilir Kalkınma Amaçları
Yayınlar
- MakaleYalnız künye2017Using Patent Analysis to Construct Technology Networks
Yilmaz, Mustafa Kemal; Altuntaş, Fatma
The creation of technology networks is quite important with respect to the development of technologies. In this study, technology network is drawn based on patent documents. Unmanned vessel technologies (UVTs) are examined by the use of patent analysis. All patent documents are retrieved from the USPTO (The United States Patent and Trademark Office), which is extensively used for patent research in the literature. S-curve is drawn to determine the current technology stage. It is concluded that the UVT is at the growth stage of its technology life cycle. Therefore, it is an acceptable technology for investment. Simple linear regression analysis is then performed in this study to find the answer to the question of which sub-technology related to UVTs should be selected for investment? The relations among the IPC (International Patent Classification) codes for the UVTs are found through the simple linear regression analysis. A social network analysis software, namely Gephi, is also used to draw technology network for the UVTs as well as strategic technology code networks for the IPC codes. The results of this study show that the UVTs is an emerging technology and can be invested in the future
AtıfTR Dizin4
İncele - MakaleYalnız künye2015Pazarlama Kaynaklarına En Uygun Rekabetçi Pazarlama Stratejisinin Belirlenmesi: Kış Turizmi Otellerine Yönelik Bir Uygulama
Başar, Enes Emre; Pabuçcu, Hakan; Yilmaz, Mustafa Kemal
Şletmelerin rekabet avantajı elde etmelerinde, sahip oldukları pazarlama kaynakları belirleyici olmaktadır. Buradan hareketle bu çalışmada, kış turizmi kapsamında faaliyet gösteren otel işletmelerinin sahip oldukları pazarlama kaynaklarına en uygun rekabet stratejilerinin belirlenmesi amaçlanmıştır. Bu bağlamda, Doğu Anadolu Bölgesinde kış turizmi faaliyetleri yapılan illerde 3 yıldız ve üstü otel işletmelerinden 20 yönetici veya işletme sahibi ile görüşülmüştür. Elde edilen verilere, çok amaçlı karar verme yöntemlerinden olan analitik hiyerarşi süreci yaklaşımı (AHS) ve alternatiflerin önem sıralamasının yapıldığı bulanık TOPSIS yöntemi uygulanmıştır. Sonuçlar, işletmelerin rekabet avantajı sağlamalarında en çok etkisi olan pazarlama kaynağının müşteri ilişkileri kapasitesi olduğunu göstermiştir. Bununla birlikte, rekabetçi pazarlama stratejisi uygulamanın, farklılaşma stratejisi ile gerçekleşebileceği de araştırmanın diğer önemli sonucudur.
AtıfTR Dizin5İncele - MakaleYalnız künye2015Brand Equity in Industrial Services: An Application on Accounting Software Program Users Abstract: The term Brand equity which is evaluated as a sustainable competitive
Bağdiken, Savaş; Yilmaz, Mustafa Kemal
Abstract: The term Brand equity which is evaluated as a sustainable competitive tool by companies has begun to be examined in terms of industrial services in recent years. Thus, brand equity in industrial services in terms of accounting software programme users in the region of TRA1 level 2 have been chosen as a sampling and the t-test and regression analyses have been performed for the purpose of this research. The results of this research determine that brand equity in industrial services; has a positive effects on brand loyalty, brand awareness and the perception of brand quality and the perception of brand quality between using different brands and using only one brand is different. Moreover, accounting programme which does not respond to the day of condition and inadequate support services to the consumer have been determined as two main reasons for the changing of accounting software programme.
AtıfTR Dizin1İncele - MakaleYalnız künye2012Scopus SJRQ1Multi-criteria decision making methods based weighted SERVQUAL scales to measure perceived service quality in hospitals: A case study from Turkey
Altuntas, Serkan; Dereli, Türkay; Yilmaz, Mustafa Kemal
The main objectives of this study are to: (i) measure hospital service quality by using analytic hierarchy process (AHP) and analytic network process (ANP) as a multi-criteria decision making method to acquire the relationship and the level of the importance among service quality measurement (SERVQUAL) dimension; (ii) find perceived service quality with respect to different hospital classes (A, B and C) in Istanbul, Turkey; (iii) compare AHP- and ANP-based weighted SERVQUAL scales with the unweighted SERVQUAL scale for public hospital service quality in terms of different hospital classes (A-B and C). First, four hospitals are selected randomly for each class and then, a questionnaire based on the SERVQUAL model is conducted for each class to measure perceived service quality with respect to five major criteria, namely tangible, reliability, responsiveness, assurance and empathy, from patients' viewpoints at hospitals. Next, the second questionnaire based on ANP is developed to evaluate the importance of criteria and construct the relations among the criteria. The study sample contains 281 outpatients totally. Three important findings are obtained in this study. First, there is a significant difference among different hospital classes regarding the perceived service quality. Second, according to the patients, the most important service quality dimensions are empathy, the knowledge of employees, sympathetic and reassuring employees, services provided at the time promised to do so, and safe feeling of patients in interactions with hospital employees. Thirdly, the, perceived service quality through the AHP- and ANP-based SERVQUAL scale is higher than that with the unweighted SERVQUAL scale.
AtıfScopus93WoS74OpenAlex100
İncele - MakaleYalnız künye2011Sosyo - ekonomik dönüşüm sürecinde üniversitelerin rolü ve yöre halkının üniversite’den beklentileri ile ilgili bir uygulama
Kaynak, Selahattin; Yilmaz, Mustafa Kemal
Kuruldukları bölgede ekonomik kalkınmayı teşvik eden Üniversiteler aynızamanda toplumun sosyo-kültürel yapısı üzerinde de çeşitli etkilerde bulunmaktadırlar.Üniversiteler, farklı kültürel özelliğe sahip olan öğrencileri ve akademik personeli biraraya getirmekte ve kültürler arasında etkileşimin yaşanmasını sağlamaktadır. Bu süreçüniversitelerin kuruldukları bölgenin sosyo-kültürel yapısında değişimlerin yaşanmasınayol açmaktadır. Üniversitelerin bu önemli rolünden hareketle bu araştırmada, yörehalkının Bayburt Üniversitesi’ne yönelik algı ve beklentilerini belirlemek amaçlanmıştır.Araştırmada veriler anket yöntemi kullanılarak toplanmış ve anketler yüz yüze görüşmeşeklinde uygulanmıştır. Araştırma sonucunda; Bayburt Üniversitesi’nin şehrin ekonomikhayatına canlılık getirdiği ve yeni işyerlerinin açıldığı, Bayburt’a yapılan yeni yatırımlariçin çekicilik unsuru olduğu, Üniversite’nin her geçen gün geliştiği ve şehrin yaşamkalitesini yükselttiği sonucuna varılmıştır.
AtıfTR Dizin26İncele - MakaleYalnız künye2010Determination of economical-social satisfaction, trust and loyalty relations of channel members: A research conducted over dealers of white goods located in Eastern Anatolia
Yilmaz, Mustafa Kemal; Erciş, Aysel; Unal, Sevtap
Channel members enabling the delivery of goods and services to target markets play a significant role in terms of capturing marketing goals of manufacturer businesses and in terms of providing goods and services of buyers they require. But, intensification of competition and by means of new outcomes pertaining to marketing assimilation, enterprises discovered the dominant advantages of better relations with intermediaries and long term cooperation. The present study aiming to determine economical-social satisfaction, trust and loyalty relations of channel members have been conducted on white goods dealers located in Eastern Anatolia. At the end of the study, economical satisfaction level and understanding of Manufacturer Company’s friendly treatment further to determination of dealer’s loyalty to manufacturer firm have been found playing a direct role and social satisfaction levels and trustworthiness of manufacturer firm have been found playing an indirect role.
- MakaleAçık Erişim2010Scopus SJRQ3Customer risk perceptions of internet banking - A study in turkey
Demirdogen, Osman; Yaprakli, Şükrü; Yilmaz, Mustafa Kemal; Husain, Jamaluddin
Technological developments in electronics have lead to the introduction of technology-based self-service systems resulting in the reorganization of several industries offering their services in electronic format known as "e-service" - electorinic banking iscalled internet banking?. With increasingly easier access to the internet, even in developing countries like Turkey over 18 % of all banking customers already use Internet Banking actively. Customers usually perceive risks in conducting transactions electronically, and particularly if the transactions involve money. Risk perception can beof six different types: time risk, finacial risk, performance risk, psychological risk, safety risk & confidentiality risk. It is generally considered that risk perception could be higher for electronic banking services. This study aims to understand the extent to which this consideration is valid as well as to determine the levels of risk perception differences among those using Internet Banking and those not using it. A survey was conducted among 350 academic staffs andtheir responses were analyzed statistically. This study showed that while customers used Internet Banking for a variety of different purposes such as to determine account balance, transfer money, or to pay invoices, etc., there was a significant relationship between the income level of customers and their risk perceptions. An analysis of the differences in risk perceptions between bank customers using Internet Banking (IB) and those not using IB showed that risk perceptions in terms of financial, psychological and safety risks among customer not using IB was more pronounced than those using IB. Customers not preferring to use internet banking thought that they would be swindled when using this service, and therefore, were particularly careful about high risk expectation during money transfers from and between accounts.
AtıfScopus16OpenAlex27İncele