A Research on the Changing Shopping Behaviors with the COVID19 Process within the Framework of Consumer Thinking Styles

In this study, it has been discussed that the effect of consumer thinking styles on COVID-19 risk perception and involvement and the effects of these two variables on attitudes towards social distancing. At the same time, it has been tried to determine the effect of COVID-19 involvement on COVID-19 risk perception and whether the attitude towards social distancing reveals the changing shopping behavior. The main population of the research, in which the online survey method was used, consisted of consumers aged 18 and older, who stated that there were changes in their shopping behaviors during the COVID-19 process. According to the results of the study, which included 406 participants, judgmental thinking style has an effect on COVID19 risk perception and involvement, executive thinking style has an effect on COVID-19 involvement. In addition to this, COVID-19 involvement has an effect on COVID-19 risk perception and these two variables have an effect on attitude towards social distancing. Lastly, it has been determined that the attitude towards social distancing has an effect on the changing shopping behavior.