Sürdürülebilir Kalkınma Amaçları
Yayınlar
- Kitap BölümüYalnız künye2022Reflections on sustainable consumption in the time of the COVID-19 pandemic
Yildiz, Tuğba; Başar, Enes Emre
The COVID-19 pandemic, which has caused severe diseases and deaths around the world, impacts not only health, but also daily lives, economies, and social systems. It is observed that consumers' purchasing patterns and preferences have changed significantly along with the new normal brought by the pandemic. For example, tons of plastic waste each day caused by disposable masks used to prevent the spread of viruses and the dramatic increase in disposable plastic tableware waste caused by the increasing number of food deliveries and takeaway meals as a result of measures such as social distancing and quarantine lead to significant environmental concerns. Furthermore, the additional packaging waste generated by e-commerce trades, which increases incrementally every day, is also an important source of environmental concerns. Although a growing number of consumers are interested in preserving the environment and participating more actively in sustainable consumption around the world, the changes caused by COVID-19 in their lives deeply affect sustainable consumption behaviors. Therefore, the discussion of how sustainable consumption behaviors of consumers are affected during the pandemic may contribute to the development of new strategies in this field. From this point of view, the effects of environmental concerns and sensitivity on sustainable consumption were first discussed from different aspects in this section. Then, the reflection of the pandemic on consumer behaviors was analyzed within a general framework. Finally, how the pandemic influenced the tendency toward sustainability was revealed.
- MakaleAçık Erişim2020How does the environmental knowledge of Turkish households affect their environmentally responsible food choices? The mediating effects of environmental concerns
Başar, Şule; Başar, Enes Emre
The main objective of the present study is to examine whether Turkish households’ environmental knowledge effects environmentally responsible food choices through the mediating effect of households’ environmental concerns. A face-to-face survey was conducted, resulting in 450 responses from households that have recently chosen environmentally responsible foods in Erzurum, Turkey. The hypotheses were tested using the partialleast squares-based structural equation modelling (PLS-SEM) technique to detect how the mediating role ofenvironmental concerns plays in the relationships between environmental knowledge and households’ environmentally responsible food choices. The findings confirm that environmental knowledge and environmental concerns positively and significantly enhance households’ environmentally responsible food choices. It isalso the first study to examine the mediational effect of environmental concerns on environmental knowledgeand households’ environmentally responsible food choice relations. The findings of the study and its implications are expected to benefit the development of environmentally responsible foods in the Turkish food industry
AtıfOpenAlex8TR Dizin2
İncele - MakaleYalnız künye2018Which product category has the largest effect on consumers’ retail store choices? lead product approach
Başar, Enes Emre
The presence of a large number of actors in the retail sector in recent years has led to intense competition. For this reason, it is increasingly important to determine the factors that affect retailer store preferences of consumers. In this direction, it is seen that a lot of studies have been done in the field of marketing. It has been generally focused that in these studies, low price, distance / location, store atmosphere and image, product variety and quality. These studies, however, have not revealed how the products consumers are planning to purchase have an effect on retailer store preferences. The lead product concept expresses which product categories are important in the retail store preference and explains consumer purchasing processes, thus providing a different perspective on retailer store preference. In this respect, the current study has tried to determine which product category is the lead product and examined the effects of lead product retailer's store preference. Thus, it is aimed to fill an important gap in the literature. In the scope of the research, the obtained data via the survey method from 444 consumers aged 18 years and living in the central district of Erzurum were analyzed. Findings show that fruit-vegetable product category is the lead product due to it has the greatest influence on consumers' retail store preferences
AtıfTR Dizin2İncele - MakaleYalnız künye2018Uluslararası spor organizasyonlarında ulusal markaların sponsorluk faaliyetlerinin incelenmesi: sponsora yönelik tutumun aracılık etkisi ve etkinlikle ilgilenimin moderatör rolü
Başar, Enes Emre
Bu araştırmada Erzurum'da düzenlenen European Youth Olympic Festival 2017 (EYOF 17) isimli uluslararası spor organizasyonuna sponsor olan ulusal firmaların sponsorluk faaliyetleri; sponsor-etkinlik uyumu, sponsora yönelik tutum, etkinlikle ilgilenim ve satın alma niyeti açılarından ele alınmıştır. Bu doğrultuda çalışmanın amacı, etkinlik-sponsor uyumu (yüksek/düşük) ve sponsora yönelik tutumun sponsor firmanın ürünlerini satın alma niyeti üzerindeki ve etkinlik-sponsor uyumunun sponsora yönelik tutum üzerindeki etkilerinin belirlenmesi, sponsora yönelik tutumun aracılık ve etkinlikle ilgilenimin moderatör etkisinin var olup olmadığının araştırılmasıdır. Araştırma kapsamında Erzurum'da yaşayan ve EYOF 17 isimli uluslararası spor organizasyonuna izleyici olarak katılan 18 yaş ve üzeri 475 kişi üzerinde anket çalışması yapılmıştır. Elde edilen verilere, STATA 15 yazılımı kullanılarak doğrusal ve hiyerarşik regresyon analizleri uygulanmıştır. Yapılan analizler sonucunda yüksek etkinlik-sponsor uyumu algılayan bireylerde, sponsor firmanın ürünlerini satın alma niyetinin ortaya çıktığı, bu durumun oluşmasında ise sponsora yönelik tutumun aracılık etkisine ve etkinlikle ilgilenimin moderatör etkiye sahip olduğu tespit edilmiştir
AtıfTR Dizin4İncele - MakaleYalnız künye2018Can Brands Create Customer Engagement via Virtual Communities?
Başar, Enes Emre
In this research, it is tried to determine whether brands can create customer engagement through virtual communities. In this direction, it is aimed to detect the effects of uses theory’s components which are functional value, hedonic value, co-creation value and social interaction value on the creation of customer engagement. Research data were collected from 400 customers who are members of the virtual community of BMW. Path analysis via LISREL 8.5 software was applied to the obtained data to test the hypotheses. As a result of the analysis, customers’ functional value, hedonic value, co-creation value perceptions have positive effects on customer engagement.
- MakaleYalnız künye2015Pazarlama Kaynaklarına En Uygun Rekabetçi Pazarlama Stratejisinin Belirlenmesi: Kış Turizmi Otellerine Yönelik Bir Uygulama
Başar, Enes Emre; Pabuçcu, Hakan; Yilmaz, Mustafa Kemal
Şletmelerin rekabet avantajı elde etmelerinde, sahip oldukları pazarlama kaynakları belirleyici olmaktadır. Buradan hareketle bu çalışmada, kış turizmi kapsamında faaliyet gösteren otel işletmelerinin sahip oldukları pazarlama kaynaklarına en uygun rekabet stratejilerinin belirlenmesi amaçlanmıştır. Bu bağlamda, Doğu Anadolu Bölgesinde kış turizmi faaliyetleri yapılan illerde 3 yıldız ve üstü otel işletmelerinden 20 yönetici veya işletme sahibi ile görüşülmüştür. Elde edilen verilere, çok amaçlı karar verme yöntemlerinden olan analitik hiyerarşi süreci yaklaşımı (AHS) ve alternatiflerin önem sıralamasının yapıldığı bulanık TOPSIS yöntemi uygulanmıştır. Sonuçlar, işletmelerin rekabet avantajı sağlamalarında en çok etkisi olan pazarlama kaynağının müşteri ilişkileri kapasitesi olduğunu göstermiştir. Bununla birlikte, rekabetçi pazarlama stratejisi uygulamanın, farklılaşma stratejisi ile gerçekleşebileceği de araştırmanın diğer önemli sonucudur.
AtıfTR Dizin5İncele - MakaleAçık Erişim2015Scopus SJRQ3An investigation of self-image congruence differences between materialistic and non-materialistic consumers
Başar, Enes Emre; Türk, Bahar; Ünal, Sevtap
This research aims to determine whether there are differences in the self-image congruence between materialistic and non-materialistic consumers towards different product categories (social and private consumption products). The study was carried out on the students of Erzurum Ataturk University using the survey method. Results indicate that there are significant differences in the self-image congruence between materialistic and non-materialistic consumers. Additionally, non-materialistic consumers choose products that reflect their actual selves, whereas materialistic consumers choose products that support their ideal selves.
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İncele - MakaleAçık Erişim2015Scopus SJRQ3The effect of self-construal on statue and role-relaxed consumption
Başar, Enes Emre; Erciş, Aysel
Consumer behavior researches indicate that individuals prefer the products which are compatible with themselves. For instance, individuals with highly independent-self take into account the functional benefits whereas individuals with highly interdependent-self take into account the symbolic benefits on their product preferences. Related studies in literature show that there are two different consumption patterns, which are called statue and role-relaxed consumptions, those take the lead on explaining consumers’ brand or product preferences. Statue consumption concentrates on symbolic meanings of the products, whereas role-relaxed consumption focuses on the functional benefits. This research examines the effects of self-construal on statue and role-relaxed consumption patterns with reference to the close relationships of independent self and interdependent self with role-relaxed consumption and statue consumption, respectively. The results indicate that self-construal has significant effects on statue and role-relaxed consumption.
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