The Effect of Service Quality Perception and Reasons for Preference of Customers Staying in Public Guesthouses on the Intention to Revisit

The research aims to determine the effect of service quality perceptions of customers visiting Bayburt University Guest House and the reasons for choosing the guest house on their intention to visit again. The study is a descriptive research based on the survey model. In this framework, survey data were obtained by face-to-face interviews with 488 guests staying in the guest house. Regression analysis was performed with the data obtained within the scope of the research purpose. According to the findings, it was determined that service quality perception and its sub-dimensions (except staff and sports/entertainment) have a positive effect on the intention to visit again. In addition, it was determined that the reasons why guests prefer the guesthouse and its sub-dimensions have a positive effect on the intention to visit again.