The relationship between corporate social responsibility and corporate reputation

Corporate social responsibility has become a concept that hasbeen taken into consideration in our country towards the end of1980s.While the studies on the subject were first in the field of privatesector, the mission and vision determination task of the institutions inthe public sector has become mandatory since the beginning of the2000s.The purpose of these practices is that the private sector and thepublic sector are aware of the responsibility of the stakeholders. Thus,these organizations will ensure their sustainability by takingresponsibility for both employees and their environment. Therefore,companies will have the opportunity to create a strategic competitiveadvantage in the medium and long term in the global competitionenvironment. Today, various practices related to corporate socialresponsibility are also common.This research was carried out on the students and employeesattending a university in the Eastern Black Sea Region. The aim of thisstudy is to examine the effects of corporate social responsibilityperceptions on corporate perception and dimensions (Emotional Attractiveness, products and services, Vision and Leadership,Workplace environment, social and environmental responsibility,financial performance).As a result of the survey conducted on a total of 328 participants,it was observed that the perceptions of the students and theiremployees regarding the increase of corporate social responsibilityincreased significantly and in the same direction and this relationshipwas very strong. On the other hand, participants perceived social andenvironmental responsibility as more meaningful than other corporatereputation dimensions. Vision and leadership are perceived as leastsignificant in terms of corporate reputation. There were also significantdifferences between age, gender, seniority, education level anddepartmental perceptions.