Which tourist type cares more about environmental sustainability? a quantitative research

This research aims to reveal the impact of tourist types (explorer, adventurer, organized mass, and drifter) on environmental sustainability. In addition, the primary objective of the research is to determine which type of tourist cares about environmental sustainability and at what level. The research was designed according to the relational screening model, one of the quantitative research approaches. The study sample consists of 491 domestic tourists who stayed in a hotel in Turkiye last year. Data were collected using tourist types and environmental sustainability scales. The study found a moderate and significant relationship between explorer, adventurer, organized mass, and drifter tourist types and environmental sustainability. Considering the relative importance levels of the variables used in the study within the scope of hierarchical regression analysis, it was determined that adventurer, explorer, drifter, and organized mass tourist types were significant predictors of environmental sustainability, respectively.