Formation of consumption society and consumer behavior - A comparative application -

Basic aim of this study is to appraise consumption understanding of consumer covered by either organizations or mass media tools by the increasing importance of globalization within the terms of “consumption society” and “consumption culture”. There are two parts in the study. In the fist part, the factors affecting consumer’s purchasing behaviours and factors affecting creation of consumer society and consumer culture are considered. In the application part of the study, consumption understandings of consumers, the level of sensitiveness of consumers to the factors that increase consumption and the factors affecting formation of consumption cultere are examined by comparing two seperate studies carried in 1998 and 2008. At he end of the study, we concluded that, consumers of today make up of consumption soceity that depends on consumption objects.