İlgi alanları

Sürdürülebilir Kalkınma Amaçları

• 2
• 1

• MakaleAçık Erişim2026/r/bayburt/15907
  The Transformation of Local Independent Retail in City Centers and Its Effects on the City's Macroform: The Case of Ankara

  Yıldız, Seçil Gül Meydan; Şengün, Hayriye; Kara, Adnan; Ozden, Erdemalp

  The unplanned growth of city centers threatens the local fabric of cities, while local retail has become an important component of preserving city identity and sustainable consumption. This research aims to examine the effect of shopping motivations on customer satisfaction and to determine how factors such as customer proximity, relationships with local suppliers, and store atmosphere shape consumers' perception of Urban Attachment. Data obtained using systematic and stratified sampling methods in the districts of Altındağ, Çankaya, Etimesgut, Gölbaşı, Keçiören, Mamak, Pursaklar, and Sincan in Ankara were analyzed. Statistical analysis methods such as linear regression, logistic regression, ANOVA, and independent samples t-test were used in the study. Regression analyses show a positive and statistically significant relationship between shopping motivations and customer satisfaction. Furthermore, proximity to the customer and relationships with local suppliers were found to have a significant and positive effect on customer satisfaction. Shopping motivations, community connection, and store atmosphere factor scores showed significant differences across different visit frequency groups. This study uniquely highlights the critical role local retailers play in strengthening consumers' emotional connection to the city. The findings emphasize local businesses' importance in preserving city identity and creating a sustainable consumption ecosystem.

  • 
  AtıfOpenAlex1

  İncele
• MakaleAçık Erişim2025/r/bayburt/16202
  The Effect of Brand Personality and Psychological Ownership of the Brands On Increasing Social Media Engagements of Brands

  Kara, Adnan; Nur, Nisa

  This research aims to investigate the impact of brand personality and brand psychological ownership on enhancing brands' social media engagement. An online survey was distributed to the entire research population via email through Bayburt University's Student Affairs. Furthermore, the survey link was shared in WhatsApp groups to increase participation. Data collected from 408 participants, including Bayburt University staff, current students, and alumni, between April and June 2023, were analyzed using SPSS 24.0. The findings indicate that the sincerity and competence dimensions of brand personality have a significant positive effect on the interest dimension of social media engagement. However, the excitement and ruggedness dimensions of brand personality do not have a significant effect on the interest dimension. Additionally, the excitement dimension of brand personality has a significant positive effect on the support dimension of social media engagement. In conclusion, brand psychological ownership has a significant positive effect on both the support and interest dimensions of brands' social media engagement.

  İncele
• MakaleAçık Erişim2024/r/bayburt/16375
  Zincir marketlerin türkiye perakende sektöründeki rolü

  Kara, Adnan

  Zincir marketler perakendecilik hizmetler pazarında önemli bir yer tutmaktadır. Zincir marketler, perakendecilik hizmetlerini daha verimli hale getirmekte ve tüketicilere kolaylıklar sağlamaktadır. Dünya genelinde perakende büyük zincir marketler perakende pazarının çoğunu elinde tutmaktadır. Ayrıca zincir marketlerin kendilerine ait olan perakendeci markaları da rekabette üretici markalarının önüne geçmektedir. Zincir marketler kazandıkları rekabetçi üstünlükleri kaybetmemek için marka yatırımlarına devam etmektedir. Bu çalışmada Türkiye perakendecilik sektörünün pazar yapısı analizi, zincir marketlerin markalaşmaları ve performansları araştırılmaktadır. Araştırmada kullanılan veriler ikincil kaynaklardan elde edilerek analiz edilmiş ve yorumlanmıştır. Özel olarak Türkiye’de en yüksek pazar payına sahip BİM’e ait marka ve performans göstergeleri arasındaki ilişki korelasyon analizi ile test edilmiştir. Araştırma bulgularında Türkiye perakende sektöründe ilk üç zincir marketlerin pazarın neredeyse yarısına sahip olduğu ve pazar yoğunlaşmasının yüksek olduğu belirlenmiştir. Perakendeci markalarının sayısının giderek arttığı ve tüketicilerde mağaza sadakati oluşturarak zincir marketlerin pazar payı artışına katkıda bulunduğu belirlenmiştir. Son olarak BİM’in performans göstergelerinden marka değeri ile kar oranları arasında negatif yönlü ilişki, satışlar ile marka sayıları arasında pozitif yönlü anlamlı ilişki tespit edilmiştir.

  • 
  AtıfOpenAlex6·TR Dizin3

  İncele
• MakaleAçık Erişim2024/r/bayburt/16265
  Investigation on the Effect of Conspicuous Consumption and Brand Equity on the Purchasing Intention of Premium Branded Products

  Kara, Adnan; Kurt, Duygu Baysal

  Economic stability have a significant impact on consumer behavior. There are many studies in the literature showing that consumer behavior changes during economic instability. In addition, studies on the change in behavior towards premium branded products during these periods reveal that consumers’ demand for such products shifts to other products of the same brand. The study aims to examine the effect of perceived design value on brand value, brand prestige on conspicuous consumption, and conspicuous consumption and brand value on purchasing intention of premium branded products. In other words, Within the framework of consumer behavior towards premium branded products, this study examines the purchase intention of premium branded products during economic crises and also investigates the effect of conspicuous consumption and brand equity on this purchase intention. This study examines the purchase intention of premium branded products during economic crises and also investigates the effect of conspicuous consumption and brand equity on this purchase intention. Snowball sampling is used in sample selection, and data is collected using the survey method from 426 people. The results of the analysis show that there is a strong relationship between conspicuous consumption and the intention to pay high prices for premium branded products. A significant and positive direct relationship was found between brand equity and the intention to pay high pricess for premium branded products. In addition, a significant and positive relationship was found between brand prestige and conspicuous consumption. Finally, a significant and positive relationship was found between perceived design value and brand equity.

  İncele
• MakaleAçık Erişim2021/r/bayburt/14247
  Cittaslow: Umbrella branding for Turkish cities

  Sengün, Hayriye; Kara, Adnan

  Cittaslow is an international movement against one of the biggest problems of today, i.e. the effects of dense human population and fast urban life.The study aims to clarify the city branding practices of local governments participating in Cittaslow, and to examine the economic, social and environmental impacts that the movement exerts on cities. In conceptual framework, the Cittaslow movement is explained with its basic philosophy and policies, and city branding is discussed within the image and positioning concepts. The research includes quantitative evaluation of simple statistical data such as mean and standard deviation. The study covers cities in the Turkish Cittaslow network and applies an online questionnaire with the municipality officials. Items related to the importance and social, economic, environmental aspects of Cittaslow are included in the online survey.The research results prove that the economic and social aspects of the Cittaslow movement are more positive for the cities, whereas the environmental aspects are less positive. The Cittaslow movement strengthens the brand image of small towns with associations of territories' cultures and traditions. The authors find that, while preserving local values, urban regeneration can be made with positive city image.

  • 
  AtıfWoS1·OpenAlex3

  İncele
• MakaleAçık Erişim2020/r/bayburt/14917
  E-Tailer Success Factors: an Investigation of the Relationship Between Resources, Competitiveness and Performance

  Kara, Adnan

  In the 21 century, retailing is an important part of the economy. E-tailers are an emerging innovativeaspect of retailing. With e-tailers, geographic boundaries are eliminated and a wider range of services can beprovided to consumers. Parallel to these developments, the number of competitors in the e-tailers sector isincreasing and the sector is in a more rigorous competitive environment. The secret to being successful in thismarket, where stronger can survive, is difference from traditional business at some point. The success factorsof e-tailers need to be handled separately for reasons such as cost structures being different and being totallytechnology-oriented. In this study, success factors that affect the performance of e-retailers are examined. Etailperformance in research; organizational learning is explained by inimatibility and core competencies. Inaddition, internet marketing involvement and competition intensity are considered as control variables. In theresearch model, it is assumed that there is a relationship between resources and market power, market powerand performance. The data of the research was collected through online questionnaire from the universitystudents and staff selected by easy sampling. The research model was tested with structural equation modeling.As a result of the research, it has been determined that organizational learning and basic competencies affectthe market power. The original contribution obtained with this study is to show that the determinants ofperformance for e-tailers are the resources they have. The limitations of the research are that it cannot begeneralized to large masses due to the sample. In addition, the premium pricing of e-tailers selected forperformance measurement made it difficult to obtain an objective finding, because it was perceived as asubjective expression that varies according to personal preferences. In future studies, it is recommended thatthe use of price satisfaction related to the performance of e-tailers.

  İncele
• KitapAçık Erişim2020/r/bayburt/13411
  Financial system, financial development and firm survival: Perspectives from Turkish financial system and globalization

  Kara, Adnan; Sayar, Ramazan

  In modern economy, enterprises need to develop a financial system, including institutions such as banks and stock exchanges. This book aims to portray how financial system affects firms in global and regional levels. It offers new insights by examining financial institutions and factors affecting financial system. Six researchers from economics and business administration research fields contributed to this book. All contributions are theoretical studies.

  İncele
• Kitap BölümüYalnız künye2020/r/bayburt/13346
  Marketing finance, infrastructure, and entrepreneurshi

  Kara, Adnan

  This chapter examines the relationship between marketing finance, infrastructure, and entrepreneurship. The aim of the study is to show that countries' financial development improves infrastructure, reduces risks, and increases entrepreneurship. Marketing finance is the provision and management of monetary funds in order to carry out marketing activities. Marketing infrastructure is the existence of physical systems such as logistics, advertising agencies and research companies that carry out marketing activities. Marketing entrepreneurship is the transformation of innovative ideas into economic activities in coordination with marketing process management. In conclusion of the study, the development of the financial system affects the competitiveness. Thus, more marketing investments are made in a more competitive environment.

  İncele
• MakaleAçık Erişim2019/r/bayburt/15095
  Pazar potansiyelinin değerlendirilmesi: türk ihracatçılarının potansiyel pazarlarının belirlenmesi üzerine bir araştırma

  Kara, Adnan

  Bu çalışmada, Türk ihracatçıları için yabancı ülkelerin pazar potansiyelinin incelenmesi amaçlanmaktadır. Araştırmanın temel amacı, pazar potansiyelinin değerlendirilmesinde kullanılabilecek faktörleri incelemektir. Araştırmada uluslararası pazarların potansiyeli; ticaret kolaylığı, pazar büyümesi, pazar büyüklüğü ve pazar erişilebilirlik faktörleri ile değerlendirilmiştir. Araştırma sonucunda, Çin, Almanya, Hindistan, ABD ve Birleşik Krallık, Türk ihracatçı şirketler için en yüksek pazar potansiyeli olan ülkeler olarak sıralanmıştır. Ayrıca, ülkeler altı kümeye ayrılmış ve potansiyeli yüksek olanlar belirlenmiştir.

  İncele
• MakaleYalnız künye2019/r/bayburt/15038
  The Effect of Brand Equity on Firm Valuation: Analysis of Turkish Brands with Interbrand Discounted Cash Flow Method

  Kara, Adnan

  The aim of the study is to determine the role of brand equity in the calculation of the values of Turkish brands and the role of these brands from their branded products in total sales revenue. The research covers the analysis of Turkish brands through Interbrand brand valuation method, which is one of the mixed calculation methods that enables both financial and consumer oriented perspectives. In the application part of the study, from the Brand Finance 2017 ranking list of Turkey’s most valuable brands; Turk Telekom, Turkcell, Turkish Airlines and Arcelik were examined. At the end of the research, the brands were listed according to their values and according to this ranking, Turk Telekom was determined as the first, Turkcell as the second and Arcelik as the third most valuable brands. The evaluation of the most valuable Turkish brands with Interbrand brand valuation method is considered to fill an important gap in the literature.

  AtıfTR Dizin2

  İncele