Yazarlar
- Kara, Adnan(1)
Yayınlar
- Kitap BölümüYalnız künye2020Marketing finance, infrastructure, and entrepreneurshi
Kara, Adnan
This chapter examines the relationship between marketing finance, infrastructure, and entrepreneurship. The aim of the study is to show that countries' financial development improves infrastructure, reduces risks, and increases entrepreneurship. Marketing finance is the provision and management of monetary funds in order to carry out marketing activities. Marketing infrastructure is the existence of physical systems such as logistics, advertising agencies and research companies that carry out marketing activities. Marketing entrepreneurship is the transformation of innovative ideas into economic activities in coordination with marketing process management. In conclusion of the study, the development of the financial system affects the competitiveness. Thus, more marketing investments are made in a more competitive environment.
