Review of E-Commerce Literature: Inferences, Trends and Recommendations from Bibliometric Analysis

Today, with the acceleration of digitalization, interest in e-commerce is increasing and the number of scientific studies on e-commerce is increasing. In this study, bibliometric analysis technique was used to determine the structure and trends of e-commerce literature. As a result of the search conducted in the Web of Science (WoS) database on April 9, 2025, a total of 15.670 data from the 1973-2025 time period were analyzed using VOSviewer and R Studio Bibliometrix software. The results reveal that e-commerce research focuses on technical infrastructure, managerial and social contexts. The prominence of China, the USA and the UK in scientific collaboration networks shows that e-commerce has become an interdisciplinary research area on a global scale. The link established with Sustainable Development Goals (SDGs) reveals the potential of e-commerce to produce ethical, environmental and social benefits. In line with these results, recommendations have been developed for increasing interdisciplinary integration, encouraging regionally focused research, expanding open access policies and shifting towards data-based methods. This study is expected to provide a strategic perspective to academia and policy makers by systematically presenting the current state of e-commerce literature.