‘Improving/Normalizing’ the Subordinated Identity Through Social Media: Coming to a Conclusion Successful in Normalizing the Identity in Marriage Groups for the Disabled

A Facebook group titled ‘Friendship Companionship Chatting Matrimony and Disabled Love’ was analyzed in this study endeavoring to examine the cultural context of the case in which a group of online disabled individuals transformed the social media to make up for their subordinated identities. In this Facebook group which is composed of members collectively producing activities intended for normalizing/improving the identity of the disabled on the basis of relationships to be established to serve the purpose of marriage and flirting, a heterotrophic cultural experience is also configured. Even though disabled users are self-represented through several online organizations, the selection of marriage communities is associated with the strong link between ‘normalization’ and marriage. Only if the conventional dispraise for being single and the societal pressures are taken into consideration, then the importance of marriage especially to individuals’ achievements of ‘normality’ can be understood. Netnography method which included global analytical perspective was utilized in the study intended for revealing as to how marriage and love relationships acting as the platform forthe selfrepresentation of disabled users via social media were configured in order to repair the subordinated identity. In the study addressing the online disabled group making its presence felt in Facebook by gaining cultural autonomy, attempts were made to create a mapping for digital identities on the basis of individual and collective posts. Findings of the study indicate that disabled users succeeded in normalizing the current state of feelings of subordination and inferiority in social media where they endeavored to achieve normalization. Moreover, the act of using social media as the heterotrophy of ideal identity against being stuck in the limbo and going ultra marginal is an important detail among findings of the study.