Sürdürülebilir Kalkınma Amaçları

• 2

• MakaleAçık Erişim2026/r/bayburt/14244
  The Effect of Abusive Supervision on Knowledge-Hiding: The Mediating Role of Machiavellianism and the Moderating Role of Moral Identity among Healthcare Workers

  Kilinç, Mehmet

  This study aims to reveal the mediating role of Machiavellianism in the effect of abusive supervision on knowledge-hiding behavior and the moderating role of moral identity in the relationship between Machiavellianism and knowledge-hiding behavior. The study adopts the Conservation of Resources (COR) Theory as its theoretical framework. Quantitative data were obtained from 408 healthcare professionals using the survey method. The analyses conducted via SPSS, AMOS, and Process Macro revealed that abusive supervision significantly increases knowledge-hiding behavior (beta = .855) and Machiavellianism (beta = .820). Furthermore, Machiavellianism acts as a mediator in the relationship between abusive supervision and knowledge-hiding. A notable finding is that moral identity acts as a moderator (beta = .134), strengthening the positive effect of Machiavellianism on knowledge-hiding behavior. Considering the analysis results, some suggestions specific to healthcare institutions, healthcare workers, and future studies were presented. Theoretically, this study contributes to the Dark Triad literature by demonstrating how abusive environments trigger resource conservation through knowledge-hiding. Practically, suggestions for preventing toxic leadership and improving ethical climates in healthcare institutions are presented. Health institutions should implement a reward system for employees who demonstrate helpfulness and teamwork to decrease Machiavellian behaviors.

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  İncele
• Derleme MakaleAçık Erişim2023/r/bayburt/14326
  THE EVOLUTION OF CUSTOMER CITIZIENSHIP BEHAVIOR RESEARCH: SYSTEMATIC REVIEW AND BIBLIOMETRIC ANALYSIS

  Sunaoglu, Serife Kazanci; Özdemir, Neslisah

  Customer citizenship behavior has been a remarkable concept in recent years, particularly in service research, due to the numerous benefits it provides from both the customer and the company's perspectives. This study aims to give a comprehensive view utilizing bibliometric methodologies and to provide a systematic evaluation of the growing literature on customer citizenship behavior. In this vein, a systematic review was conducted by applying content and bibliometric analysis to 151 emprical research articles in the Scopus database. The findings are discussed under the headings of descriptive overview and bibliometric mapping (year, author, country, journal, citation, keyword), theoretical background, studies used in measurement, methodological approaches (research design, data collection method, population, sample size, sampling method, analysis, industry) and related variables (antecedents, consequences, mediators and moderators). This study contributes to the body of knowledge by clarifying the literature on customer citizenship behavior, presenting the current situation, identifying gaps, and making recommendations for future research.

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  İncele
• MakaleAçık Erişim2023/r/bayburt/14199
  STRATEGIC MARKETING MANAGEMENT IN SMES: THE CASE OF L?LEBURGAZ

  Saylan, Onur; Esmer, Yusuf; Çelik, Pelin

  Due to the changing conditions and new developments in the business world in recent years, SMEs in Turkey need to adopt a strategic marketing management approach in order to be successful and gain competitive advantage. Strategic marketing management, on the other hand, is the process of managers developing marketing strategies by identifying the strengths and weaknesses, threats and opportunities of the business towards marketing and applying these strategies. In this study, it is aimed to develop strategies for the marketing activities of these enterprises and to contribute to the relevant literature by making strategic analyzes of SMEs in the context of marketing, based on the example of Luleburgaz. For this purpose, first of all, the strengths and weaknesses, threats and opportunities of 17 SMEs operating in Luleburgaz district were determined by using the SWOT analysis technique. Then, based on the data obtained, 4 basic marketing strategies were developed by applying the expert opinion and using the SWARA method. These; (1) using quality materials and producing quality products to sell quality products, (2) developing a digital customer relationship management system, (3) engaging in digital and social media marketing activities, (4) reducing raw material costs.

  AtıfOpenAlex2·TR Dizin2

  İncele
• MakaleAçık Erişim2020/r/bayburt/14479
  INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS

  Ercis, Aysel; Yildiz, Tugba; Deveci, F. Gorgun

  In this study, it was aimed to determine the factors affecting consumers organic food purchase intention. In this direction; individual factors of personal values, attitude towards purchasing organic food of individual factors, and the effect of this variable on the organic food purchase intention was investigated. The role of moderator in the relationship between subjective norms' organic food purchasing attitude and organic food purchase intention is discussed. According to the results of the research, while personal values affect individual factors; while health and environmental consciousness have an impact on the attitude towards purchasing organic food, price consciousness has no effect. In addition, the findings show that the attitude towards purchasing organic food has an impact on the purchase intention. Finally, the subjective norm has a moderator effect between the organic food purchase intention and the attitude towards purchasing organic food.

  AtıfWoS5·OpenAlex5

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