2026-10-30T01:03:10Zhttps://bayburt-rdlopen.rawdatalibrary.net/oai/request

oai:bayburt-rdlopen.rawdatalibrary.net:bayburt/142922026-10-29T19:15:41Zopenairecom_bayburt_10000col_bayburt_10001

Factors influencing e-books' continuance intention in the mobile environmentBölen, Mehmet CemYildirim, SerkanYildirim, Gurkane-bookcontinuance intentionexpectation-confirmation modelECMmobile environmentfacilitating conditionsperceived enjoymentThe identification of factors that affect people's continuous use of e-books on their mobile devices is critical for e-book publishers, e-reader manufacturers and academic researchers. This study proposes a research model that extends the expectation-confirmation model by incorporating perceived enjoyment and facilitating conditions to get a deeper understanding of continuance intention to use e-books in the mobile environment. The structural equation model (SEM) was used to analyse data which were collected from 1,663 e-book readers by an online survey. The results indicate that satisfaction, perceived enjoyment, perceived usefulness and facilitating conditions influence continuance intention significantly. Furthermore, users' confirmation of expectations has a positive effect on perceived usefulness, perceived enjoyment and satisfaction. Surprisingly, perceived usefulness does not have a significant effect on satisfaction. Based on these findings, the theoretical and practical implications, limitations, and recommendations for future research are also discussed.INDERSCIENCE ENTERPRISES LTD2021Articlehttps://rdlopen.rawdatalibrary.net/r/bayburt/142921470-949XenINTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONSinfo:eu-repo/semantics/closedAccessinfo:eu-repo/semantics/articlehttps://bayburt-rdlopen.rawdatalibrary.net/tr/items/bayburt/14292